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The web site had the following on the homepage, "Milwaukee s Favorite Bridal Shop, and." I noticed that the web page said " Kashka s is a Full Service Bridal Salon." They also said " Kashka s full service bridal salon specializes in the custom design and construction of bridal gowns and wedding-party dresses, alterations and embellishments for ready-to-wear gowns and dresses, accessories. Milwaukee Wisconsin Bridal Shop Information . We also carry Limited-Edition Wedding Gowns. Ursula is our Preferred Vendor for Retail Ready-to-Wear. View Ursula s Collections here . At Kashka s, quality, service, an." The meta header had Milwaukee Bridal Shops as the first optimized keyword. This keyword is followed by Bridal Shops Milwaukee, Kashkas Bridal Shop, and Bridal Salon Milwaukee which isn't as urgent as Milwaukee Bridal Shops.